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Create positive impact on the stakeholders
and host community / organization of the event |
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Always use every event to strengthen community
pride and values |
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Anticipate the social impact of events
and plan for positive outcomes |
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Identify the unique elements and resources
of an event |
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Understand the process of developing an
event concept |
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Construct an appropriate vision and mission
for an event |
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Fabricate; specific, measurable, achievable,
realistic and time specific objectives for an event |
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Use various techniques for selecting the
most suitable strategies to achieve the objectives of an event |
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Formulate an appropriate organizational
structure for an event which will facilitate the achievement
of its objectives |
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Prepare position descriptions for personnel
involved in an event |
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Implement effective induction and training
programmes for the personnel involved in the event. |
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Motivate personnel to perform effectively
and efficiently |
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Incorporate professional marketing concepts
with the events |
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Conduct a market segmentation analysis
to establish appropriate target markets for an event |
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Forecast probable demand for an event
Construct a marketing plan for an event, which contains appropriate
pricing, promotion, place and product strategies. |
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Formulate sponsorship strategy balancing
the sponsor’s needs and the organizer’s interests. |
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Identifying the key elements of budgetary
control and quality control for an event. |
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Fulfilling the statutory requirements,
contract documentation and legal aspects related to the event. |
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Fabricate a risk management plan |
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Formulate an event logistics plan and
identify techniques and tools for the same. |
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Identify the staging elements of the events
and analyzing how they are related to the theme of the event. |
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Evaluation of the event management process |
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Applying the knowledge gained by evaluation
to the future planning of an event |